Word of mouth basically involves the passing of information from person to person. When word of mouth is used by brands to communicate their message to the consumers, it is known as Word of Mouth Marketing or WOMM.

Word of Mouth

Word of mouth marketing is a form of marketing where consumers are in control and marketers participate to influence and accelerate the marketing message. WOMM is derived from Word of Mouth (WOM), the oldest form of advertising, in which people are providing information and making honest recommendations to other people about a brand, product or service.

Word of mouth marketing is not about how many people a marketing message or brand can reach directly, but more about how many people pass the marketing message on to other people and start conversations about it.

Word of mouth marketing, which encompasses a variety of subcategories, including buzz, blog, viral, grassroots, cause influencers and social media marketing, as well as ambassador programs, work with consumer-generated media and more, and is highly valued by product marketers.